Average human attention spans have declined, from 12 seconds in 2000 to 8 seconds in 2025. In our hyperconnected world, attention is selective and trust is hard won.

For more than twenty years, I’ve shaped the language that banking and finance leaders use to build trust, influence and reputation.

My experience spans leadership communications with shareholders and regulators, merger and acquisition messaging and large-scale regulatory change, helping organisations build confidence and alignment through clear, accessible language.

Through Golden Yarn, I work with leaders in transition to shape institutional narratives during periods of growth and change and with founders and families to capture their legacy through story.

Louise Dawson

Founder