About Louise

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The average human attention span

2000: 12 seconds
2013: 8 seconds
2025: we’re too distracted to report

In our hyperconnected world, we’ve got a very short window to connect and influence.

As an executive ghostwriter* and narrative strategist**, my work is measured by one thing: whether people stop scrolling, start listening and take action.

With twenty-plus years in engagement and influence across banking, finance, wealth management, technology, sustainability and FMCG, I’ve honed the craft of human connection from leadership positioning to strategic storytelling.

That expertise now extends beyond corporate communication.

This year I launched a bespoke memoir and legacy storytelling offering, helping leaders capture the moments, decisions and values that shaped their careers and their lives. In 2026, a more accessible, scalable version will be available for anyone wanting to document their story with structure, clarity and meaning.

*Executive ghostwriter: Creates the speeches, written word and annual reports that leaders deliver to their audiences.
*Narrative strategist: Uses storytelling and strategic communication to build brands — and write people’s life stories.