A fancy way of saying, I help small businesses and large organisations build their brand strategy through
- Copywriting (annual reports, newsletters, investor presentations etc)
- Video and digital content
- Script writing
The things that make your audiences think and feel great things about what you do.
After being entrusted with creating the personal narratives for some of Australia and the UK's top business leaders and individuals I've now started writing their legacy stories. It's not their final chapters, just capturing a huge moment in time for them.
In any audience - be it at ASX investor briefings, roadshows or university commencements you have introverts, extraverts, those who connect with visionary content and those who love the details. After 20 years I've honed my knowledge of the audience and script my speakers to connect.
The average human attention span
2000: 12 seconds
2013: 8 seconds
2025: we’re too distracted to report
In our hyperconnected world, we’ve got a very short window to connect and influence.
As an executive ghostwriter* and narrative strategist** my success is measured through people opening their eyes/ears/phones/computers/iPads and scrolling, swiping, liking, disliking, talking about and acting on the content that I create.
With twenty (plus) years of experience in engagement and influence across the banking, finance, wealth management, technology, sustainability and FMCG sectors I've honed the craft of human connection.
*Executive ghostwriter: creates the speeches, written word, annual reports that executives deliver to their audiences.
**Narrative strategist: use storytelling and strategic communication to create content strategies that build brands.
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